SEO

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5 Tips to Improve Product Photography

by Al Sefati
product photography

While the e-commerce continues to grow at a desirable rate of 23% a year in the US, 51% of the American people prefer online shopping. Visuals play an important role in showcasing products online, as there is no way to actually hold and review the product. Therefore, product photography is important to the success of […]

It’s finally 2018. So Is SEO Dead Yet?

by Al Sefati
It’s finally 2018. IS SEO Dead?

I find myself writing a blog post like this every once defending the SEO profession and SEO community. This is because so I thought I share state and future of SEO in 2018 from my perspective, having practiced SEO for over 12 years and seeing how it has changed over time.   Is SEO Really […]

Video Marketing Tips and YouTube SEO Checklist for 2018

by Al Sefati
YouTube SEO & Marketing

If 2017 was the year of growth of mobile SEO and mobile technologies such as AMP, 2018 will be the year of video marketing and Youtube optimization. Make no mistake, we all know YouTube and video marketing has been around for a long time but it has been neglected by many marketers, CMOs, business owners […]

2018 Technical SEO Trends [Infographic]

by Al Sefati
2018 Technical SEO Trends

2018 is right around the corner and we have had a few blog posts on SEO in 2018. Our recent blog post about technical SEO trends for 2018 got some traction so we decided to create an infographic about it explaining it more visually: Technical SEO in 2018 Infographic Summary The technical SEO infographic above […]

5 Technical SEO Trends for 2018

by Al Sefati
5 Technical SEO Trends for 2018

Search engine optimization has been called part art and part science. Certainly, there is an important creative aspect to it; human voice is needed to make SEO sing. With that said, there are also many technical factors in SEO success. One of the great challenges that SEOs face is keeping up to date with these […]

Top SEO Trends For 2018

by Al Sefati
SEO Trends 2018

SEO in 2018 – How Will It change? If one thing all marketers and SEO experts and SEO industry know that SEO is everchanging. Some may argue that the SEO philosophy hasn’t changed but everyone agrees that SEO technology has changed therefore SEO tactics will continue to change. The upcoming year of 2018 is no […]

What to Look for in Ecommerce SEO Services

by Al Sefati
What to Look for in Ecommerce SEO Services

More and more retail transactions happen online, which is good news if you happen to have your own ecommerce store—and yet, it’s important to note that products don’t sell themselves, and an e-commerce site isn’t guaranteed to be successful just because it fits into this general consumer trend. In fact, to make an ecommerce site […]

BrightEdge Share 17 Notes – An Enterprise SEO Event

by Al Sefati
Share17 San Fransisco- Union Square

Last month in September, we attended Share 17 by Enterprise SEO platform BrightEdge. The event took place in the Union Square San Francisco. As an enterprise SEO consulting firm, we are a BrightEdge certified and attend these conferences regularly. Many important search related topics came up by industry leaders. Some of those included rise of voice search, […]

Link Building Strategy: Build Professional Relationships (and links will come)

by Al Sefati
link building professional relationship

A big part of search engine optimization is getting backlinks—that is, having other reputable sites link to your own. Backlinks have always been a critical component in Google’s search algorithms, signaling that your site is a trusted resource and therefore worthy of attention. Because of this, SEO companies have traditionally put a lot of emphasis […]

Top 10 Local SEO Tips for Restaurants

by Al Sefati
Restaurant local seo and marketing tips

It’s easy—and common—for restaurant owners to neglect the importance of local SEO. What they forget is that when tourists come to town and need to find a place to grab a meal, Google’s local search listings are typically the first line of research; and that even locals depend on Google to help them discover new […]