Top 10 Affiliate Marketing Trends of 2017

Top 10 Affiliate Marketing Trends of 2017

On the Internet, nothing stays the same for too long. Digital marketing trends are ever in a state of flux—and that includes trends within affiliate marketing. This is actually one of the oldest, most established practices in all of online commerce, yet it also evolves with each passing year. Indeed, that evolution is critical to […]

6 SEO Predictions for 2017

6 SEO Predictions for 2017

The more things change, the more they stay the same. That’s our prediction for 2017, at least on an SEO front. While SEO, as a field, seems like it’s constantly shifting, squirming, and changing, many of the biggest trends that we expect for the coming year actually reflect a deepening, or a doubling down, of […]

What is Semantic Search?

What is Semantic Search?

It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]

What is Hermit Crab SEO?

What is Hermit Crab SEO?

Search engine optimization is full of unusual practices and trends—and many of them seem to wind up with animal-themed names.  Maybe you have heard of barnacle SEO, a term coined for the practice of using the rankings of a larger site to win rankings for a smaller one. Well, now there is a new practice […]

Remember, Not All Content is Created Equal

Remember, Not All Content is Created Equal

You’ve probably heard it said that creating and distributing solid content is a great way to boost brand visibility and enhance search engine standings. This is true, but perhaps also a bit misleading: You see, not all content is created equal, and not all marketers are going to obtain the same results. Before investing in […]

Inbound Marketing and its Impact on SEO in 2016

Inbound Marketing and its Impact on SEO in 2016

Inbound marketing and search engine optimization are not the same thing, but neither are they unrelated. Inbound marketing is an important part of any viable search engine optimization endeavor; it’s fair to say that, without inbound marketing mechanisms in play, it’s becoming increasingly difficult to achieve solid search engine rankings. For the uninitiated, here’s a […]

Ecommerce SEO Tips for 2016

Ecommerce SEO Tips for 2016

Marketers have always faced the same basic challenges, starting with this one: Before you can even start the process of closing a sale, you have to get customers into your store. This holds true even today, in the age of ecommerce. The difference is that, instead of attracting customers to a physical location, the marketer’s […]