Why Data Scientists are the SEO Experts of the Future

Why Data Scientists are the SEO Experts of the Future

Contrary to what you may have heard, SEO is not dead—but the one-size-fits-all approach probably is. This is because search engine behaviors themselves are changing, all as the advancement of machine learning and AI are making the search experience more personal. These changes enable more sophisticated search features such as voice search and visual search—all […]

Free SEO Checklists [2018 Edition]

Free SEO Checklists [2018 Edition]

Master The Basics of SEO It’s simply not an option for companies to ignore the important role search engines play in consumer decision-making. Before coming to any sort of purchasing decision, consumers will do online research—and if your content doesn’t appear within this research, you’ve almost surely lost that customer to your competition. Yet search […]

Notes from the 2018 Advanced Search Summit in Napa

Notes from the 2018 Advanced Search Summit in Napa

Nearly two weeks we attended 2018 Advanced Search Summit in Napa, California and it was an unforgetful event. The fact that this Search (and social) conference was held in the beautiful wine country of NAPA, the agenda, as well as networking made this event extra memorable. Lot’s of good topics were discussed, and between networking, wine […]

2018 Technical SEO Trends [Infographic]

2018 Technical SEO Trends [Infographic]

2018 is right around the corner and we have had a few blog posts on SEO in 2018. Our recent blog post about technical SEO trends for 2018 got some traction so we decided to create an infographic about it explaining it more visually: Technical SEO in 2018 Infographic Summary The technical SEO infographic above […]

SEO Tips to Optimize for Google RankBrain

SEO Tips to Optimize for Google RankBrain

Google’s algorithms are complex, and the factors used to determine search engine rankings are numerous. One of the most mysterious of these factors is RankBrain, which Google has identified as one of the most prominent components in its algorithm—even in the top three! For those who are unfamiliar with RankBrain, the foremost thing to understand […]