Today, companies have an astonishing array of digital marketing tools available to them. It has never been easier to create content, develop an ad campaign, target individual user groups, and boost brand awareness. But for all the tools and platforms available, the only way to generate real results is to have a unifying strategy. That’s where Sefati & Co comes in.
At Sefati & Co, our consultants boast years of experience in fields as diverse as SEO, SEM, digital advertising, and website development. We understand what businesses need to realize their sales and marketing goals: A clearly defined strategy that shows them how to present themselves, how to connect with consumers, how to use their marketing dollars effectively, and how to document their results.
We would love to learn more about your business objectives and to compile a comprehensive digital marketing strategy that will help you achieve all your bottom-line goals. Reach out to Sefati & Co whenever you’re ready to talk digital strategy.
Our Approach to Digital Marketing Strategy
We take a multi-faceted approach to digital strategy. Here’s our basic process:
Digital marketing strategy should always be aligned with the client’s specific goals; cookie-cutter approaches just won’t work. That’s why we always begin with a comprehensive discovery, where we learn everything we can about your business, your services, and your value proposition.
A successful digital marketing strategy focuses on ways to optimize your current assets. As such, our consultants will conduct a careful audit of your website and other digital collateral, seeking opportunities to refine and exploit these assets to maximum effect.
Digital Market Research and Competitive Analysis
Part of our initial information gathering process is ensuring a thorough understanding of your industry, your competitors, and your current standing in the marketplace. How does your digital footprint compare with others in your industry? What are the areas where your competitors are dominating, and where are there some openings for you to compete?
Setting Digital KPIs That Matter
One of the most significant steps in any digital strategy is setting the right benchmarks and success, ensuring that all parties have a clear understanding of how success will be defined. A successful digital marketing strategy focuses on metrics like leads, conversions, market share, Google ranking, etc. Our team can help you determine the KPI best suited to your business goals.
Digital Marketing Strategy & Planning Consulting
We will provide your business with a comprehensive digital marketing strategy, showing the different measures we will implement to achieve your goals over a set span of time.
Once we have finalized the plan, we will execute. This phase may involve anything from website optimization to a PPC campaign, from email marketing to social media strategy.
Reporting & Analytics
We are a data-driven company. We always provide our clients with full information transparency, showcasing our results with thorough reporting and analysis.
Choose Sefati & Company for Your Digital Marketing Strategy Agency
Our digital marketing agency specializes in e-commerce marketing, multi-location marketing, and lead generation for both B2B and B2C companies. We would love to talk with you further about our services in digital marketing strategy. Reach out whenever you’re ready to talk.