The consumer journey isn’t as straightforward as it used to be. You can no longer trust that a consumer will discover your website, read about your products, and immediately place an order; while that may happen in some cases, it’s far more common for consumers to do wide-ranging online research, consulting with different sources before making a final purchase decision. To position your brand as the brand of choice, it’s important to have a presence at each stage of that journey.
Search Marketing Includes SEO and PPC
Search marketing always has SEO at its center; it’s important that your company ranks well for organic searches, and that your brand is positioned to be “findable” among your targeted keywords. What’s more, it’s vital to ensure a strong search engine presence both for local and nationwide searches—connecting with local consumers but also bolstering brand awareness. Therefore incorporating search optimization services to make sure your content ranks, particularly among the people who matter most—local consumers. Additionally, you must develop a strong search engine presence that generates name recognition and word-of-mouth buzz.
Though SEO is important, organic search results represent just a small part of the consumer’s search journey. In order for your brand to succeed, it’s important to blanket the SERP—and doing that means claiming the prime online real estate that’s reserved for paid search, display, and retargeting ads. You need to approach this like with an expert approach to all things PPC—including budgeting, bidding, ad development, A/B testing, landing page development, reporting, and more. In short, we can help you launch a cost-effective ad campaign that generates real value and results.
Dominate the Search Experience
Your customers are searching for information—and it’s vital that you position your business as the answer they seek. That doesn’t happen through a cookie-cutter approach to SEO. It happens through a tailored, data-driven, and integrative enterprise approach to SEO and search marketing—which is what we proudly offer at Sefati Consulting. Learn more about the search marketing solutions we can offer. Start by calling us and requesting a free SEO audit and digital marketing consultation. Reach out to and find out how we can become your trusted search marketing partner!