It’s no secret that Google’s algorithms are always evolving. In September 2019, Google launched its latest core update, which has impacted a number of sites in the health and personal finance verticals. Sites with original content were rewarded, while sites lacking in high-quality, original content were potentially penalized. While not all details of the update have been made public, there are a few basic facts that can be reported.
In the latest post from Sefati & Co, we’ll cover:
- What was targeted in the Google core algorithm update of September 2019.
- Which sites were rewarded, and which were penalized.
- What steps sites can take to recover from a Google penalization
Read more on latest Google Core Update:
Google Core Algorithm Update September 2019: Winners, Losers, and What We Know So Far
It’s an open secret of the SEO world: Google’s algorithms are hardly set in stone, they’re changing constantly, and you can never fully predict when the next big algorithmic shakeup is going to come.
One thing we do know is that Google issued a significant update to its core algorithm in September. Note that core algorithm updates are by their very nature consequential, as they tend to impact a higher number of website and a higher number of searches.
The question is, who’s impacted by the Google core algorithm update of September 2019? Are there winners as well as losers? And what steps can be taken if your site was penalized? Here’s an update from the Sefati & Co SEO team.
What We Know About the Google Core Algorithm Update of September 2019
It’s important to first set some context. Remember that Google, like any other company, wants to furnish its customer with a satisfying product… in this case, furnishing the search engine user with relevant and valuable answers to their queries. Algorithmic updates tend to be in pursuit of this goal, with many of them rewarding sites for good content and penalizing sites with bad content.
Such is definitely the case with the latest update. Here are some quick points:
- We know that a big part of this core update was rewarding sites that have truly original content; indeed, sites with highly original content should see a little bit of an SEO boost.
- Conversely, we know that sites with unoriginal or duplicate content have been penalized and may see some negative consequences for their SEO.
- While this core update won’t impact every site on the Web, Google has stated that it’s focused heavily on finance and health sites. If you have an online asset in either of these verticals, you may want to check your rankings for any big swings in recent weeks.
- A number of prominent websites, including the Amazon and Wal-Mart sites, benefited from this update, as they offer original content, positive UX, and strong brand identification… all things that Google likes to reward.
Something else that we can confirm is that the Google core algorithm update of September 2019 has heavily targeted E.A.T. factors and YMYL pages. For those who aren’t familiar with these terms, here are some quick definitions.
- A.T. is an acronym that refers to Expertise, Authority and Trustworthy. Basically, Google tries to honor pages that exhibit subject-matter expertise, that come with authority on their topic, and that are perceived as being trustworthy by most readers. Naturally, sites that have high E.A.T. value fared well in the latest updates.
- YMYL, meanwhile, stands for Your Money Your Life. Basically, these are pages that contain content that could in any way affect someone’s personal health and wellbeing, whether that’s physical health, financial health, etc. This is the category that Google focused on in this latest update.
How to Recover From September Core Algorithm Update
With that said, what can you do if your website was penalized in the latest update? Here are a few basic tips for making a full recovery.
- Basically, do what we always recommend, which is to invest in well-researched, well-written, long-form content.
- Make sure the content on your page is not only written with clarity, but also presented in a way that’s easy to read. Use short paragraphs, section subheadings, bullet points, and numbered lists wherever possible.
- Improve all user signals that can help build up those E.A.T. factors for your site; page speed and user reviews are two prime examples.
- Keep tabs on your backlink profile and disavow any spammy ones.
- Build quality links… that is to say, earn them, don’t buy them.
Yes, all of this may seem like SEO 101, but these foundational points are still the best way to ensure you have the kind of content that Google will reward with rankings.
Any Questions? Google’s algorithms are ever in flux. Here at Sefati & Co, we strive to keep our clients in the loop. Keep an eye on our site for additional news bulletins, but also feel free to contact us with any specific questions or concerns.