A new effort from Google and international standards organizations will feature copyright and author information containing copyright and author metadata and it is expected to drive more traffic. As of September 2018, only the name of the creator and the credit line is shown. Copyright is expected to be added later in the year.
Consider Adding IPTC Metadata
The IPTC metadata standard needs to be purposely embedded within each picture and is not necessarily evident or present in every image. To be discoverable and displayed by Google images the creator and credit metadata are to be present. Adding IPTC metadata will advance discoverable images via Google images. There are three IPTC photo metadata fields displayed by Google. By definition:
Creator “Contains the name of the photographer, but in cases where the photographer should not be identified as the name of a company or organization may be appropriate.”
Credit Line is used as “The credit to person(s) and/or organization (s) required by the supplier of the image to be used when published. This is a free-text field.”
Copyright Notice “Contains any necessary copyright notice for claiming the intellectual property for this photograph and should identify the current owner of the copyright for the photograph. Other entities like the creator of the photograph may be added in the corresponding field. Notes on usage rights should be provided in “Rights usage terms”.”
Google Images Metadata and WordPress Plugins
Data about the image’s creator, a credit line and a copyright notice will be shown by Google. The image owner/creator will require the credit line which is a line of text to be shown while displayed on Google Images.
Many WordPress plugins optimize images and in this process, they eliminate the creator metadata.
How To Add IPTC Photo Metadata For Creators and Editors
The IPTC Photo Metadata is an actual code embedded in the image. The official IPTC standards page https://iptc.org/standards/photo-metadata/quick-guide-to-iptc-photo-metadata-and-google-images/ lists the following tools as capable of adding the photo metadata: offers the following tools for their capabilities of adding photo metadata:
- “Adobe Photoshop and Adobe Lightroom
- The free image manipulation tool GIMP – see their docs
- Photographer tools such as ACDSee Pro, FotoStation, PhotoMechanic and the Digital Asset Management system Extensis Portfolio
- For the more technical, the command-line ExifTool can be run in a script to update many images at the same time.”