The 2017 holiday shopping season has started with a bang.
According to recent research from Adobe, this year’s Black Friday and Cyber Monday e-commerce revenues have exceeded expectations and broken records.
This is very much in line with what we’ve found here at Sefati Consulting Group, as well.
In this post, we’ll dig into some of these numbers, but also offer some predictions about what you can expect for the remainder of the 2017 holiday shopping season.
As an enterprise SEO firm, Sefati Consulting Group works to position large brands to capitalize on these important shopping days—and for 2017, we can announce that our clients saw, on average, a 20 percent increase in conversions when compared with last year.
This is very much in line with Adobe’s findings, which also show significant online sales improvements for this year over last.
“Adobe predicted $5 billion in spend for Black Friday,” reports Marketing Land. “This holiday season to date (November 1-24) shows $38.3 billion in online shopping revenue, 17.8 percent growth year-over-year. This is just over Adobe’s prediction by $0.7 billion.”
Prediction: What Happens Next?
All of this is welcome news, especially for e-commerce merchants and for online advertisers. According to our models, though, it’s really just the tip of the iceberg. Sefati Consulting Group predicts that there will be further, continuous growth in online shopping revenues throughout the 2017 holiday shopping season.
To take advantage of these trends, though, it’s important to stay abreast of the latest marketing strategies—and that’s something that an enterprise SEO firm can assist you with.
What This Means for Your Digital Marketing
One way to make sure your marketing is ready to capitalize on this record-breaking shopping season? Ensure you’re targeting mobile users.
“On Black Friday, Adobe says that 54.3 percent of retail website visits and 36.9 percent of revenue happened on a mobile device, with conversion rates for tablets up 13 percent year over year, and smartphones up 16.5 percent year over year,” says Marketing Land.
The ongoing prominence of mobile shopping lays out some implications for marketers—namely: Responsive Web design is a must. Local SEO is the front line. Voice search has to be taken into consideration. And PPC can also play a big role in improving your brand’s visibility.
The bottom line? Shoppers are out there—but you have to be there to meet them. Your brand has to be discoverable, now more than ever. And that’s something that requires real enterprise SEO expertise.
Gear Up and Step Up Digital Marketing for Holiday Sales
That’s where Sefati Consulting Group comes into play. We offer the technical know-how, as well as the data-driven approach, your enterprise needs to thrive during this record-breaking shopping season.
To learn more about our findings, or to discuss ways to position your brand for success, we urge you to contact our enterprise SEO experts at your next convenience.