Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes
image optimization an urgent matter, but where does one even begin? Some
key considerations include:
- Image name
- Image Alt Tag
- Image Title Tag
- Image size
- Image placement
What is Image Optimization in SEO
The Web is becoming more visual all the time. Just consider the increased prominence and popularity of Instagram and the way in which Facebook and Twitter have become more and more focused on pictures rather than plain text. Indeed, by now it’s no big secret that a strong visual presence is critical for engaging an audience.
And with the increased prominence of images comes the heightened urgency of image SEO. Simply put, it matters very much that you optimize your images for SEO, allowing them to lend some search engine heft to your website or blog.
Just consider some recent changes to the Google search experience: There’s ample data showing that images are showing up in core Google search results, now more than ever. Indeed, the Google image box (where images are displayed as search engine results) now shows up on about a third of all
The bottom line: Image optimization SEO is of urgent importance for anyone hoping to rank.
The question is;
How to Optimize Images for SEO?
The image name is the #1 factor for image SEO. The name of the image should describe the image in two or three words separated by hyphens and have target keywords in it.
The image’s alt tag and title tag should each describe the image uniquely; in other words, don’t use the same text for both.
Other key factors are the size of the image (you don’t want massive images) and CDN for caching.
The placement of the image is also important. You want it to be close to target keywords to help the search engine algorithms determine what the image is about.
Finally, adding schema markup code to the image can help improve search engine visibility.
Contact Us to Learn More About Image Optimization SEO
Clearly, there’s a lot to think about here, from naming images for SEO to ensuring correct size and placement. Juggling these factors may seem daunting, but it’s worth it; again, images now show up at the top of one out of three search engine queries. That’s prime SERP real estate that you don’t want to concede to your competitors.
At Sefati & Co, we’ve been clanging the bell for image SEO for a long time now, and we’ve already helped many of our clients master SEO image optimization. We’re standing by to talk with you about this increasingly important field. Connect with us today to schedule a consultation!