How to Optimize Images for SEO?

Note: This post was, How to Optimize Images for SEO, was originally written in May of  2019, but it was edited to reflect the current state of SEO  for 2020 2020.

How to optimize images for seo
How to optimize images for seo

Image SEO is more important than ever. Indeed, images now display prominently in one out of every three core Google searches. That makes image optimization an urgent matter, but as a website designer or marketer you may ask; How to optimize images for seo? 
Bellow are some key considerations that helps you with image optimizations for Google and other search engines:

  • Include an SEO friendly image name
  • Include a descriptive Image Alt Tag
  • Include a descriptive  Image Title Tag
  • Include the right image size and quality
  • Image must be place relevant to your content

What is Image Optimization in SEO

The Web is becoming more visual all the time. Just consider the increased prominence and popularity of Instagram and the way in which Facebook and Twitter have become more and more focused on pictures rather than plain text. Indeed, by now it’s no big secret that a strong visual presence is critical for engaging an audience.

And with the increased prominence of images comes the heightened urgency of image SEO. Simply put, it matters very much that you optimize your images for SEO, allowing them to lend some search engine heft to your website or blog.

Just consider some recent changes to the Google search experience: There’s ample data showing that images are showing up in core Google search results, now more than ever. Indeed, the Google image box (where images are displayed as search engine results) now shows up on about a third of all
queries.

The bottom line: Image optimization SEO is of urgent importance for anyone hoping to rank.

The question is;

How to Optimize Images for SEO?

The image name is the #1 factor for image SEO. The name of the image should describe the image in two or three words separated by hyphens and have target keywords in it.

The image’s alt tag and title tag should each describe the image uniquely; in other words, don’t use the same text for both.

Other key factors are the size of the image (you don’t want massive images) and CDN for caching.

The placement of the image is also important. You want it to be close to target keywords to help the search engine algorithms determine what the image is about.

Finally, adding schema markup code to the image can help improve search engine visibility.

Contact Us to Learn More About Image Optimization SEO

Clearly, there’s a lot to think about here, from naming images for SEO to ensuring correct size and placement. Juggling these factors may seem daunting, but it’s worth it; again, images now show up at the top of one out of three search engine queries. That’s prime SERP real estate that you don’t want to concede to your competitors.

At Sefati & Company, we’ve been clanging the bell for image SEO for a long time now, and we’ve already helped many of our clients master SEO image optimization. We’re standing by to talk with you about this increasingly important field. Connect with us today to schedule a consultation!

Author: Al Sefati

Al Sefati is an enterprise SEO and search marketing expert and the founder of Sefati & Company. Al works with marketing agencies and enterprise level clients and he is in charge of forming and monitoring their SEO and SEM strategies. Al blogs often about latest SEO, SEM and digital marketing trends and tactics.