How to Start an Amazon Store

For e-commerce retailers, listing products on is one of the most effective ways to connect with buyers. The question is, how do you set up an Amazon shop? And, what’s the best way to optimize your Amazon store in 2020? Join the tips below on how to set up your Amazon store.

How to start selling on Amazon
This image is a screenshot of Amazon Seller Portal:

How to Start an Amazon Store

For anyone looking to ramp up their eCommerce volume, it may be advantageous to launch a storefront on Sure, there are some potential downsides… most notably, Amazon’s fees will eat into your profit margins a bit. But the potential upsides may significantly outweigh those negatives. Simply put, starting an Amazon shop will give you incredible exposure to shoppers, and a chance for your products to be found in the world’s most popular consumer-focused search engine.

So what steps should you take to launch your own Amazon store? At Sefati & Co, we’ve helped many of our clients establish a lucrative presence on Amazon; we’re happy to offer a quick guide to setting up your own virtual shop.

How to Set Up Your Amazon Store

Preliminary Steps

Before you get too far into the process of formally launching an Amazon shop, there are a few foundational decisions you’ll need to make.

The first step in starting an Amazon store is choosing your selling plan. You can opt for an individual plan, which means paying 99 cents each time you sell an item. The other option is the professional plan, in which you’ll pay a flat rate of about $40 monthly, regardless of how many items you sell.

Note that, no matter which plan you select, Amazon will collect what they call a referral fee on each transaction. This amount varies depending on the product category, but it’s always a percentage of the total transaction amount.

Next, you’ll need to choose a selling strategy. There are two main options here:

  • You can become a reseller, which means scouting out popular products that already exist, then offering them in your Amazon shop.
  • The other option is to be a brand owner, which basically means you’re manufacturing your own products and selling them under your own private label.

Note that there’s no reason why you can’t do both, and many Amazon store owners do indeed serve as resellers and brand owners at the same time.

The next step in the Amazon store setup process is to create a seller’s account. You can do this from your individual account, or you can open a new account. You might want to do the latter if you want to have the Amazon shop connected to your business email address.

In creating your account, you’ll need to provide Amazon with the following information:

  • Business email address or current Amazon account
  • A chargeable credit card
  • A bank account where Amazon can transfer your profits
  • A government ID
  • Tax information
  • A phone number

Once you’ve completed these preliminary steps, you’ll be ready for the next step in our Amazon store setup tutorial… namely, adding your products to the Amazon database.

Adding Products

The process here will vary depending on what kind of products you’re looking to sell on Amazon. Some products can be sold by anyone; others may require you to get certain approvals or to have a Professional Seller’s account.

Certainly, there are a number of products you can sell in your Amazon shop without any restrictions. Some examples include books, beauty products, clothing and accessories, home and garden supplies, office supplies, musical instruments, and more.

To list a product, you’ll need to go into Amazon seller’s central to create an entry. Each product entry has to include the following information:

  • A product identifier, which may be an ISBN, UPC, etc.
  • An SKU, which you’ll use to track and monitor your own inventory.
  • Offer details, which may include the item’s condition, price, and shipping details.
  • Product details, including a name, description, and images.
  • Keywords and search terms that ensure shoppers can locate the item.

One additional note: If you’re selling a product that’s already listed in the Amazon store, you can just duplicate that listing. But if you’re the first Amazon seller to offer this particular product, your only option will be to create a new product listing from scratch.

Building Out Your Product Detail Page

The more you can flesh out your product detail page, the easier it will be for you to attract customers. Some examples of information you should include are as follows:

  • Title (200 character max; make sure you capitalize the first letter of every word).
  • Images (for best quality, we recommend either 500 x 500 or 1,000 x 1,000 pixels).
  • Variations (e.g., does the product come in different sizes, colors, or flavors).
  • Bullet points to highlight key selling points, specs, or features.
  • Product description, featuring search keywords.

Attracting Customers

When it comes to how to set up your Amazon store, one of the most important considerations of all is developing a strategy to draw in customers. To drum up plenty of interest in your new Amazon shop, we recommend employing the following strategies:

  • Provide FAST shipping.
  • Advertise your products with Amazon ads.
  • Offer deals or coupons.
  • Set competitive prices.
  • Solicit customer reviews.

With these basic steps, you can start boosting traffic in your Amazon store, and ultimately increase your sales and revenues.

Go Beyond Our Amazon Store Setup Tutorial

Curious to take the next steps toward a successful Amazon store? Or, do you have specific questions about the best way to optimize an Amazon shop in 2020? Sefati & Co offers a wealth of expertise in e-commerce and Amazon SEO, and we’d love to help make your shop as successful as can be.

To chat with us about Amazon selling, simply reach out at your next opportunity.

Author: Al Sefati

Al Sefati is an enterprise SEO and search marketing expert and the founder of Sefati & Company. Al works with marketing agencies and enterprise level clients and he is in charge of forming and monitoring their SEO and SEM strategies. Al blogs often about latest SEO, SEM and digital marketing trends and tactics.