Top 5 Enterprise SEO Software Tools for 2018

by Al Sefati
Top 5 Enterprise SEO Software Tools for 2018

Managing the broad, large-scale needs of an enterprise SEO campaign requires you to use all the tools at your disposal—or at least, all of the really valuable ones. Enterprise SEO experts know that not all software suites are created equal, and while there are many worth trying, only a handful rise to the level of […]

Enterprise SEO Tip: Dominate the Search Experience

by Al Sefati
Enterprise SEO Tip: Dominate the Search Experience

The consumer journey isn’t as straightforward as it used to be. You can no longer trust that a consumer will discover your website, read about your products, and immediately place an order; while that may happen in some cases, it’s far more common for consumers to do wide-ranging online research, consulting with different sources before […]

Top 2018 Digital Marketing Strategy Tip

by Al Sefati
Top 2018 Digital Marketing Strategy Tip

Digital marketers and marketers, in general, are talking about the year and decare 2020 as a major leap into the future. Tech, specially Artificial Intelligence and Machine learning are changing digital marketing and with 2018 underway, that “future” is much closer. As a CEO or CMO, you don’t want to be left behind, so let’s take stock […]

5 Essential Qualities of a Top Enterprise SEO Agency

by Al Sefati
5 Essential Qualities of an Enterprise SEO Agency

Larger companies have unique marketing needs—including some particular SEO challenges. That’s why it’s important for international companies and Fortune 500 brands to seek an enterprise SEO consulting agency that can accommodate those needs—helping them achieve a strong search engine presence on both local and global levels, and to back up all their marketing decisions with […]

5 eCommerce SEO Tips for 2018

by Al Sefati
5 eCommerce SEO Tips for 2018

E-Commerce continues to grow without an interruption. According to data provided by Statistica on retail e-commerce sales,  in the United States alone, eCommerce sales are projected to surpass 603 billion in US dollars by 2021. Smart Insights data from 65 million e-commerce transactions demonstrates that top e-commerce traffic sources driving sales for eCommerce sites are […]

Get a Free SEO Audit Today

by Al Sefati
Get a Free SEO Audit Today

Every company wants its website to rank high on the Google search engine results page. With strong Google visibility, you can boost brand awareness, drive more traffic, and ultimately increase conversions. On the other hand, a company website that flounders and fails to rank well is as good as invisible. So it’s worth asking: Does […]

Facebook Bans Cryptocurrency Ads

by Al Sefati
Facebook Bans Cryptocurrency Ads

Some are calling this a very bold move, but Facebook has decided to bann Cryptocurrency advertising on its Facebook and Instagram platforms. This Facebook advertising ban also includes Initial Coin Offerings (ICOs), Binary Options, and other similar financial products. Facebook Explains Ban on Cryptocurrencies, ICOs, and Binary Options Explained in a company blog post, Rob Leathern, […]

How to Optimize Google AdWords Quality Score [Infographic]

by Al Sefati
Google AdWords Quality Score Optimization Tips

We are SEO advocates here at Sefati Consulting Group but we understand that running paid ads and pay per click campaigns such as AdWords campaigns are necessary to grow your brand online hence we often use PPC as part of our search experience marketing strategy and services. Working with various enterprise level clients, our data also confirms […]

Difference Between Google Analytics Standard vs. Google Analytics 360

by Al Sefati
Difference Between Google Analytics Standard vs. Google Analytics 360

Google Analytics is the most common web analytics tools used by the majority of small and large businesses. Google Analytics comes in two flavors known as Google Analytics Standard and Google Analytics 360 formerly known as Google Analytics Premium. Google Analytics Standard is the free version and it has been around since 2005 and Google continues to […]

Tips for Analyzing and Interpreting Digital Data

by Al Sefati
Tips for Analyzing and Interpreting Digital Data

It is no secret that data-oriented search and digital marketing is on demand and many companies pay big bucks for employees, contractors or consultants with good data analysis skills. But everyone talks about data. There is an epidemic of data overload in many companies. Data collection and storage cost money and resources and interpreting that data […]