Tips for Analyzing and Interpreting Digital Data

by Al Sefati
Tips for Analyzing and Interpreting Digital Data

It is no secret that data-oriented search and digital marketing is on demand and many companies pay big bucks for employees, contractors or consultants with good data analysis skills. But everyone talks about data. There is an epidemic of data overload in many companies. Data collection and storage cost money and resources and interpreting that data […]

What Makes a Good Enterprise SEO Strategy in 2018? [Infographic]

by Al Sefati
enterprise seo strategy

Last November, we wrote an SEO article on what makes a good enterprise SEO strategy. Three months later and now in the year of 2018, those enterprise SEO strategies and recommendations still hold strong as none of them have changed so we decided to represent them in the format of a simple infographic to explain […]

8 Actionable YouTube SEO Tips (2018)

by Al Sefati
YouTube SEO & Marketing

YouTube is the second largest search engine in the US, eclipsed only by Google; its user base now totals well over a billion. Just imagine, then, the kind of brand exposure you’d get if your video occupied the #1 seat for a YouTube search. That’s by no means an unattainable goal. With the right YouTube […]

Status of Enterprise SEO in 2018

by Al Sefati
Enterprise SEO 2018

For the last couple of years, we have been defining and re-defining enterprise SEO because of the changes to the SEO industry. We know that Search Engines such as Google keep making changes and those changes impact businesses of all sizes. Hence field of SEO is ever changing How Do We Approach Enterprise SEO For […]

5 Tips to Improve Product Photography

by Al Sefati
product photography

While the e-commerce continues to grow at a desirable rate of 23% a year in the US, 51% of the American people prefer online shopping. Visuals play an important role in showcasing products online, as there is no way to actually hold and review the product. Therefore, product photography is important to the success of […]

What is Enterprise Search Marketing?

by Al Sefati
What is Enterprise Search Marketing

In the past, we have defined enterprise SEO and its application, but as search engine marketing arena changes due to consumer demand and user behaviors, in 2018, we’d like to focus on border view on Search Engine Optimization and Marketing that adopts an integrated approach.  In 2018 and beyond, for brands to remain competitive, it’s vital that […]

It’s finally 2018. So Is SEO Dead Yet?

by Al Sefati
It’s finally 2018. IS SEO Dead?

I find myself writing a blog post like this every once defending the SEO profession and SEO community. This is because so I thought I share state and future of SEO in 2018 from my perspective, having practiced SEO for over 12 years and seeing how it has changed over time.   Is SEO Really […]

Voice Search Will Grow in 2018 [Infographic]

by Al Sefati
Voice Search 2018

As we are the fast-approaching end of 2017, we have recently been creating a lot of content on what’s expected to come in 2018 by studying current trends and we believe consumers will continue to take utilize voice devices more in 2018 hence voice search optimization will continue to be a hot topic in 2018. […]

Video Marketing Tips and YouTube SEO Checklist for 2018

by Al Sefati
YouTube SEO & Marketing

If 2017 was the year of growth of mobile SEO and mobile technologies such as AMP, 2018 will be the year of video marketing and Youtube optimization. Make no mistake, we all know YouTube and video marketing has been around for a long time but it has been neglected by many marketers, CMOs, business owners […]