Real estate has always been a highly competitive business—and if anything, the advent of Google has only added to that. These days, it’s incredibly easy for buyers and sellers alike to use search engine queries to locate the best local agents. If your real estate business doesn’t appear in the search rankings, it might as well be invisible.
Of course, there are different ways to gain visibility, including paid ads. While paid ads are indispensable, today’s post is going to focus on earned traffic and leads—that is, the search engine attention you can generate organically.
10 Tips for Real Estate Agents
Here are our 10 tips for real estate agents—effective ways to generate organic results in 2018 and beyond.
Put Mobile First
SEO professionals have long espoused the “mobile first” strategy. In 2018, Google actively penalizes sites that do not have good mobile interfaces—so make sure that:
- Your site looks good on all devices and all browsers.
- The user does not have to do much scrolling to find the desired information.
- All your buttons and links are easy to click, even from a mobile device.
- Your page loads quickly on mobile devices
To latch onto our previous point, it’s vital for your page to load quickly and to perform optimally. Loading speed is both an SEO ranking factor and a key element of user experience. Note that most users are unwilling to wait more than three seconds for your page to load.
One way to ensure a quick mobile loading speed? Embrace AMP technology for all your listings. AMP is a coding language designed to ensure speed and performance, and it’s a simple way to eliminate any problems with slow loading times.
Get SSL Security
Another major ranking factor is site security. Simply put, users want to know that, when they submit personal information, it’s not going to get hacked or seen by the wrong people. This is especially important on real estate sites, where informational transactions are common.
SSL and https are the security protocols we recommend most highly; make sure you embrace these technologies to ensure your real estate site is safe for your users.
There’s a joke in SEO circles, that all search is local. There’s a large extent to which that’s true. Certainly, real estate agents want to be discovered by buyers and sellers in a specific geographic area. One way to do so it to make sure your content has geographically-specific keywords.
Some examples of local search optimization include:
- [City] real estate
- [City] homes for sale
- [City] real estate listings
- [City] realtor
- [City] real estate agent
4. Write Blog Posts
Another old SEO saying: Content is king. Indeed, one of the most important ways that you can retain the favor of the search engines is to write blog posts about the homes you’re selling, and about the local real estate market in particular.
Remember that blog posts are meant, first and foremost, to inform; make sure yours are educational and engaging, not merely sales-driven.
Use Pictures and Videos
Most agents don’t need to be reminded of the importance of compelling images. Certainly, your listings should always include as many great home photos as possible, including images of both interiors and exteriors.
Make sure your images are optimized, too—which means keyword-rich image names, alt tags, and title tags.
And, note that video is another important form of content, especially useful for keeping people on your website for longer periods of time. (This is called dwell time, and it’s a key Google ranking factor.)
Add to Local Directories
Local citations are critical—and for real estate agents, they’re not hard to come by. Just make sure you’re making good use of real estate directories—including:
- Other real estate directories that get traffic
Be Active on Social Media
Engaging with local buyers and sellers on social media is another important way to generate organic traffic. We recommend having a presence on these networks:
- SnapChat (if you’re targeting younger buyers)
Note that it’s not enough just to sign up for a social media profile. Regular content distribution is key. (For content ideas, return to our previous recommendations concerning blog posts, images, and videos.) Also make sure your social media bios are optimized to include some of those local keywords we mentioned previously.
Seek Online Reviews
Still another important way to boost your rankings is to establish credibility through positive online reviews. Facebook and Google are the two review platforms you’ll especially want to focus on.
Make sure you actively pursue feedback from your clients. One strategy we recommend is emailing your most satisfied clients and asking them for their honest feedback. Make sure to include links to your review profiles!
In addition to blogging, create an evergreen resource page for home buyers, which can not only help you gain their trust and turn them into customers, but it will also help you gain organic traffic. Topics related to home buying, home selling, home financing, and home improvement are all useful. As with blogs, remember that your aim is to educate and inform, not merely to be “salesy.”
Get the Help You Need from Our SEO Experts
These 10 steps can help you generate organic rankings and traffic for your real estate business—but if you’re ready to take things to the next level, give us a call. Ask us about our robust, data-driven SEO strategies, always tailored to meet the needs of each client.