Sefati & Co, a boutique digital marketing firm based in Orange County, California, has added a new entry to its increasingly-expansive list of service offerings: The company now provides its clients with media outreach and influencer marketing, products that are especially well-suited to the needs of startups looking for strategic growth.
What is Influencer Marketing?
Historically, advertising has pitched products and services directly to the consumer; when you spend money on a television ad, for example, you ultimately hope to draw the attention of the end buyer.
Influencer marketing works a little bit differently. Here, the goal is to pitch products and services directly to online “influencers”—individuals who command large audiences—in the hopes that they will then endorse the product or service to their followers and fans.
An increasingly common component in digital marketing budgets, influencer marketing leverages the clout of bloggers, YouTube stars, Instagram celebrities, and even Hollywood movers and shakers. However, for the best results, it’s important to work with an influencer marketing firm that can use data to find the best influencers for the brand in question.
That’s exactly what Sefati & Co now provides.
Influencer Marketing from Sefati & Co.
Says the company’s founder, Al Sefati: “Traditional PR agencies are expensive and not very efficient. Also, their one size fits all approach doesn’t really help the unique startup world today.”
Continues Sefati, “Our media outreach and influencer marketing are completely unique to your needs, and it truly complements the other digital marketing services we perform for our clients.”
Indeed, influencer marketing joins a robust list of Sefati & Co services that also includes:
- Enterprise SEO
- Local SEO
- Paid search marketing
- Paid social advertising
- Web design and development
- Amazon and ecommerce marketing
- Native advertising
Sefati & Co has decades of experience in digital marketing; a commitment to always taking a data-backed approach; and an unimpeachable track record working with clients such as Get My Auto, RealtyTrac, Sold.com, and beyond.
More information about Sefati & Co and its digital marketing services—including its new influencer marketing offerings—can be found at www.sefati.net.