SEO on a Budget: Tips for Your Small Business

Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search standing today, and that are accessible even to those with shoestring budgets.

The Best Tips for Small-Budget SEO

Here are just a few of the strategies we recommend:

Become active on social media. While there may not be a direct correlation between social media and SEO, social sharing can certainly play a role in boosting page views, conversions, etc.—all of which will signal to Google that your site has inherent worth and interest. In other words, regular Facebook and Twitter engagement, though not an end unto itself, can be a stepping stone toward improved rankings.

Revise your content. Get Google’s attention by refreshing your content. Get new, professional head shots and images made. Rewrite the content on your website, ensuring that you have plenty of value for readers to latch onto. Go through all the links on your site to ensure that none are broken, and fix any that are.

Ensure that your site can be easily accessed by mobile users. Try loading it on a number of smart phones and tablets, and make sure it loads quickly and is easy to read and to navigate. If not, go into your content management system (CMS) and enable responsive site design, if available. If not, get in touch with your Web designer.

Add your company to online listings. Make sure you claim your business on Google, and also on Yelp, Yahoo, and Bing. Then, find local directories to which your company can be added. Having your site added to the local Chamber of Commerce page can also help.

Solicit customer reviews. The more rankings and reviews you can get on Google, Yelp, and other online review sites, the better off you will be. Make sure your customers know where they can provide feedback, and consider sending an email to your best clients, asking them to take a moment to offer a review.

Invest your time in content marketing. Adding fresh new content to your site, on a regular basis, is an important way to gain the favor of Google’s algorithms. Specifically, a company blog can boost your search engine standing, and also provide you with some fodder for those social media accounts!

Take Your SEO to the Next Level

Eventually, your business will reach a point where you are ready to engage SEO at a higher level—and when that day comes, please remember Sefati Consulting Group and give us a call.

In the meantime, we hope these tips and strategies will prove helpful to you as you seek to improve your rankings and your visibility, all without breaking the bank or surpassing your budget.



Author: Al Sefati

Al Sefati is an enterprise SEO and search marketing expert and the founder of Sefati & Company. Al works with marketing agencies and enterprise level clients and he is in charge of forming and monitoring their SEO and SEM strategies. Al blogs often about latest SEO, SEM and digital marketing trends and tactics.