Inhouse SEO vs. Outsourcing: Which is Better?

Inhouse SEO vs. Outsourcing: Which is Better?

Eventually, every business reaches the point where it needs dedicated SEO support, ensuring a high level of visibility among targeted search engine users. This presents CEOs and business owners with a basic decision: Is it more logical to hire an inhouse SEO expert, or to outsource to an external SEO agency? This is a question […]

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co Announces New Focus on SEO Audits and Strategy

Sefati & Co announces a new focus and an emphasis on providing clients with SEO audits and strategies.  What is the goal? To provide each client with the blueprint they need to achieve online breakthroughs. It’s never been more challenging for businesses to cut through the clatter and noise of the digital landscape, announcing themselves […]

Top 10 Affiliate Marketing Trends of 2017

Top 10 Affiliate Marketing Trends of 2017

On the Internet, nothing stays the same for too long. Digital marketing trends are ever in a state of flux—and that includes trends within affiliate marketing. This is actually one of the oldest, most established practices in all of online commerce, yet it also evolves with each passing year. Indeed, that evolution is critical to […]

How to Avoid the Google Fred Update

How to Avoid the Google Fred Update

Google’s algorithms are not set in stone. Actually, they change quite frequently—usually in minor ways that hardly warrant mentioning. Every now and then, though, Google changes its inner workings in a way that has a major impact on Web gurus and digital marketers—and one such update has happened just recently. It’s been called the Google […]

Local SEO Tips for Practitioners

Local SEO Tips for Practitioners

Different industries and niches have their own unique requirements for local SEO. Today, we’re going to turn our attention to practitioners, and show how they can boost their visibility on Google by implementing the best local SEO principles. What is a Practitioner Listing? When we talk about practitioners, what do we mean? In the lingo […]

What is Semantic Search?

What is Semantic Search?

It’s easy for us to think of Google as a sentient entity—almost as a person. We talk about how smart Google is. We praise Google for helping us. We view Google as a trusted friend. It can be difficult for us to remember that, for as smart and as helpful as Google is, it’s not […]

What is Hermit Crab SEO?

What is Hermit Crab SEO?

Search engine optimization is full of unusual practices and trends—and many of them seem to wind up with animal-themed names.  Maybe you have heard of barnacle SEO, a term coined for the practice of using the rankings of a larger site to win rankings for a smaller one. Well, now there is a new practice […]

SEO on a Budget: Tips for Your Small Business

SEO on a Budget: Tips for Your Small Business

Large enterprises can sink similarly large sums of money into their SEO endeavors—leaving smaller companies wondering how they can possibly compete. The good news about SEO is that it doesn’t have to be unaffordable. There are steps you can take to boost your company’s search standing today, and that are accessible even to those with […]