Our SEO consultants field a lot of questions about each day, nuts-and-bolts work of digital marketing and brand management. A lot of the most common questions are about marketing tools. Clients want to know which digital platforms and resources we recommend, and which aren’t worth the trouble.
Certainly, there are a number of digital marketing tools available today, and not all of them are created equal! As you seek to determine which marketing tools are and aren’t deserving of your investment, we’re happy to let you in on a few insider secrets. What follows are the top five marketing and SEO tools that we actually employ on behalf of our enterprise SEO clients. In other words, we can speak from experience: These tools really do improve efficiency and deliver meaningful results!
Top 5 Digital Marketing & SEO Tools for 2020
1) Google Analytics
An old stand-by… and not without reason. Google provides you with free tools you can use to track, monitor, measure, model, and interpret data about your online rankings. Assuming you leverage this data correctly, Google Analytics can empower you to make fully-informed, data-backed decisions on your company’s behalf. An absolutely essential SEO tool!
2) Google Search Console
Another Google offering, the Search Console is designed to help you achieve the best possible search results. Specifically, Search Console alerts you to site bugs and errors you need to fix; and, it helps you carefully monitor both site traffic and performance. As far as digital marketing tools go, this one is another absolute must-have.
One of the most challenging aspects of managing an SEO campaign is keeping so many balls in the air at once; it’s not just technical SEO you have to worry about, but also social media marketing, PR, content, and more. Workflow management is a major concern, and the best platform we’ve found for it is SEMRush. We highly recommend this platform for anyone who’s looking for all-in-one social media marketing tools, marketing automation tools, etc.
4) Screaming Frog
Every good SEO operation needs some kind of Internet crawler. The one we like most is from Screaming Frog. As you look for an efficient way to analyze and audit huge volumes of online content, this is the tool you’ll want to have handy.
Another great all-in-one tool for managing the sales funnel and ensuring a smooth customer journey. We highly recommend HubSpot to anyone who’s looking to integrate marketing CRM software with social media marketing tools. From lead tracking to email marketing automation, HubSpot really does have a lot that it can offer.
Are You Using the Best Digital Marketing Tools?
Access to the right marketing or SEO tool kit can help you work more efficiently and generate better outcomes. Again, we highly recommend each of the five tools cited above. But in addition to tools, you’re also going to need a robust digital strategy. That’s where we come in. Reach out to Sefati & Co to schedule a consultation with one of our experts.