Summary: Corporate SEO is adopting an SEO culture for the entire organization where the marketing, sales, customer service teams, C-suit, and other stakeholders all commit to SEO and SEO best practices.
What is Corporate Level SEO?
Search engine optimization is hardly a static discipline; on the contrary, it’s important to take a nimble, adaptive approach, one that’s customized to the needs of the organization or entity whose search visibility you’re trying to optimize.
Take large corporations. Corporate level SEO differs significantly from, say, small business SEO. Trying to take a one-size-fits-all approach simply won’t suffice. Here at Sefati & Co, we have a lot of experience providing corporate-level SEO services to larger businesses and conglomerates.
For those who are unfamiliar with the particulars of corporate SEO, we’re happy to offer a brief overview.
Understanding Corporate SEO
In a lot of ways, corporate-level SEO is similar to enterprise SEO; that is, it represents a broad and multi-faceted approach, aimed at boosting the online visibility of a vast and complex business entity.
And yet, there are also some key distinctions between corporate SEO and enterprise SEO. Corporate SEO leans closer toward consulting and training than to day-to-day management services.
So What is Corporate SEO? A corporate SEO company doesn’t typically do the day to day SEO optimization chores, such as an SEO audit, or assist in the daily administration of an SEO campaign. Corporate-level SEO consultants train internal marketing team members to use the latest SEO tools, to respond to shifts in Google search algorithms, collaborate on corporate SEO strategies, and to stay abreast of the latest SEO trends. All of this can be done through regular calls and virtual meetings. (In the absence of global health pandemics, on-site meetings are also pretty typical of corporate-level SEO consulting.) Corporate level SEO may also assist internal marketing team members on how to gather and implement data to ensure the long-term success of their campaigns.
To put all of this a little differently, consider the old expression about giving a man a fish versus teaching him how to fish. Corporate level SEO is focused on teaching in-house marketing personnel to fish for themselves… that is, to develop and administer their own SEO campaigns that drive business objectives over the long term, without the need for an enterprise SEO firm to be overly involved in day-to-day activity.
What’s Included in Corporate SEO?
If corporate level SEO sounds like something that might benefit your business or organization, the next step is simply to find out more about what corporate SEO entails. Generally speaking, corporate SEO will entail the following:
- Initial consultation/meeting to learn more about the corporation, and to set some specific business and marketing goals.
- SEO corporate training with marketing team members, typically on an ongoing basis.
- Specific training sessions to demonstrate data and analytics tools, as well as other important SEO dashboards.
- Regular check-ins to provide additional insight into the latest strategies, solutions, or tools.
The bottom line: With the help of a corporate level SEO company, you can develop your own capacity for robust and effective in-house search optimization efforts.
If you’re ready to learn more about the merits of a corporate SEO, feel free to contact us.